Real Estate Lead Generation Myths
If there’s one thing agents sure get a lot of it’s advice. The problem is, it’s not always good or accurate, particularly when it’s based on commonly held myths. Like so:
Myth: All you need is traffic
Fact: Unless you have some setup that allows you to make money specifically with the number of hits you get, and unless you get a LOT of hits, you need a lot more than to just get eyes on the page. You need to convert browsers into customers and clients. In other words, you need to get them to hire you. So make sure your site compels them to take action, like calling you, setting up appointments, or asking for more information.
Myth: Website forms are website forms
Fact: Website forms should fit the goals you’re trying to achieve. According to HubSpot’s “10 Common Landing Page Myths: Busted,” the number of fields you should have on a landing page form depends on what you’re looking for from a potential client. If you’re just trying to rack up leads, short and sweet is the way to go. But if you want specific types of qualified leads, the more fields the better, to zero in on the type of clients you want most. There is no one-size-fits-all fix.
Myth: Fewer landing pages with distinct URLs are a waste of time.
Fact: Unique pages help focus different aspects of your business. As HubSpot notes, without landing pages, you’ll have a much harder time converting your website visitors into leads. In fact, companies with 30 or more landing pages generate as much as seven times more leads than companies with one to five landing pages, while companies with 40 or more landing pages generate up to 12 times more leads.
Myth: Calls to Action don’t help with lead conversion.
Fact: Are you kidding? The main reason people don’t take action on a webpage is because they aren’t directed to take action. Calls to action tell visitors what you’d like them to do. And, surprise, a lot of visitors will follow your lead. So don’t be shy.
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