Best Real Estate Marketing Tools in 2025

In today’s competitive real estate landscape, having the right marketing tools can make all the difference in staying ahead. With advancements in technology, 2025 brings a plethora of innovative platforms that can help real estate professionals generate leads, nurture relationships, and close deals faster. Below, we’ve curated a list of the top 10 real estate marketing tools you need to succeed in 2025.



1. HubSpot CRM

Why It’s Essential: HubSpot CRM continues to lead the pack with its all-in-one platform that integrates email marketing, social media management, and automation. For real estate agents, its pipeline management and personalized email templates streamline communication with clients.

Standout Features:

• Intuitive drag-and-drop pipeline management.
• Integration with popular tools like Gmail and Outlook.
• Marketing automation workflows to nurture leads automatically.

Best For: Agents and teams looking to consolidate their marketing and client management into one seamless platform.

2. Canva Pro

Why It’s Essential: Visual content is king, and Canva Pro enables agents to create professional graphics, flyers, and social media posts without any design experience.

Standout Features:

• Ready-to-use templates tailored for real estate (e.g., open house flyers, property listings).
• Easy collaboration for teams.
• A vast library of stock images and videos.

Best For: Real estate professionals who want to elevate their brand image with visually appealing marketing materials.

3. BombBomb

Why It’s Essential: Video communication is becoming increasingly popular, and BombBomb makes it simple to send personalized video messages to clients.

Standout Features:

• Record and send videos directly via email.
• Track video engagement metrics.
• Integration with CRMs like Salesforce and HubSpot.

Best For: Agents looking to build stronger connections with clients through personalized video communication.

4. Hootsuite

Why It’s Essential: Managing multiple social media accounts can be overwhelming. Hootsuite simplifies the process with a centralized dashboard for scheduling, monitoring, and analyzing social media performance.

Standout Features:

• Schedule posts across platforms like Facebook, Instagram, and LinkedIn.
• Analytics to track engagement and ROI.
• Social listening to stay on top of trends and conversations.

Best For: Agents and teams wanting to streamline their social media marketing.

5. Matterport

Why It’s Essential: Virtual tours have become a must-have for showcasing properties, and Matterport offers the gold standard in 3D property scans.

Standout Features:

• Immersive 3D virtual tours.
• Easy sharing to MLS platforms and social media.
• Detailed floor plans and measurements.

Best For: Agents selling high-end or out-of-town properties and catering to remote buyers.

6. Placester

Why It’s Essential: A professional, lead-generating website is crucial in 2025, and Placester offers turnkey solutions tailored specifically for real estate.

Standout Features:

• Customizable website templates optimized for lead generation.
• IDX integration to showcase MLS listings.
• Built-in CRM and marketing tools.

Best For: Agents and brokers who want an easy-to-maintain website that delivers results.

7. Ylopo

Why It’s Essential: Ylopo uses AI and automation to help real estate agents generate and nurture leads effectively.

Standout Features:

• Dynamic ads tailored for Facebook and Google.
• AI-driven text and email responses.
• Homebot integration to keep clients engaged long-term.

Best For: Agents looking to maximize ROI on lead generation campaigns.

8. Zapier

Why It’s Essential: Connecting your favorite tools can save time and streamline workflows, and Zapier makes automation easy.

Standout Features:

• Automate tasks like adding new leads to a CRM or sending notifications.
• Integrations with over 5,000 apps, including Mailchimp and Slack.
• No coding required.

Best For: Agents who use multiple platforms and want to improve productivity with automation.

9. ChatGPT

Why It’s Essential: AI-powered writing tools like ChatGPT are revolutionizing content creation, helping agents craft engaging property descriptions, blog posts, and emails in seconds.

Standout Features:

• Generates high-quality written content tailored to your tone and style.
• Can assist with social media captions, email campaigns, and website content.
• Always available to brainstorm ideas or draft marketing materials.

Best For: Agents who need consistent, professional content but lack the time to write it themselves.

10. RealScout

Why It’s Essential: RealScout bridges the gap between agents and buyers with collaborative search tools that make the home-buying process more interactive.

Standout Features:

• Allows buyers to search for properties with advanced filters (e.g., “modern kitchen” or “pool”).
• Alerts for both agents and clients when matching properties are listed.
• Insights into buyer preferences to help agents tailor their services.

Best For: Agents focused on providing exceptional service to buyers by understanding their needs more deeply.

Conclusion

The real estate industry is evolving rapidly, and staying competitive in 2025 requires leveraging the right tools. Whether it’s creating stunning visuals with Canva, automating your workflows with Zapier, or connecting with clients through personalized videos on BombBomb, these tools will help you stand out and thrive. Start integrating these platforms into your marketing strategy today to elevate your business and stay ahead of the curve.