Real Estate Scripts - Every Agent Should Know

The key to success in real estate lies in communication. Whether you’re prospecting new clients, handling objections, or closing deals, having the right words at the right time can make all the difference. Real estate scripts provide a structured and professional way to engage with potential buyers, sellers, and leads while building confidence and consistency in your conversations.



In this guide, we’ll cover the top six real estate scripts that every agent should master. These scripts will help you generate more leads, close more deals, and establish yourself as a trusted real estate professional.

1. The Expired Listing Script

When to Use It:

Use this script when reaching out to homeowners whose listings have expired and haven’t sold.

Script:

"Hi [Homeowner’s Name], my name is [Your Name] with [Your Brokerage]. I noticed that your home was listed for sale but is no longer on the market. I specialize in helping homeowners in your situation get their homes sold quickly and for the best possible price.

Would you be open to a quick conversation about what went wrong with the previous listing and how I can help you achieve your goal of selling your home?"

Why It Works:

• Acknowledges their frustration.
• Positions you as a problem solver.
• Opens the door to further conversation.

2. The FSBO (For Sale By Owner) Script

When to Use It:

Use this script when contacting homeowners who are trying to sell their home without an agent.

Script:

"Hi [Homeowner’s Name], this is [Your Name] with [Your Brokerage]. I noticed you’re selling your home on your own—how’s that process been going for you so far?

I work with many buyers looking for homes in your area, and I’d love to learn more about your property. If I could bring you a qualified buyer who’s ready to make an offer, would you be open to a quick chat?"

Why It Works:

• Acknowledges their effort without being pushy.
• Shows that you have value to offer.
• Gives them a reason to talk to you without immediately pushing for a listing appointment.

3. The Cold Calling Script

When to Use It:

Use this script when reaching out to potential leads who have not yet expressed interest in buying or selling.

Script:

"Hi, this is [Your Name] with [Your Brokerage]. I’m calling to see if you or someone you know is thinking about buying or selling a home in the near future.

The market in [Local Area] is really active right now, and I’d love to share some insights on how you can take advantage of current trends.

Would you be open to a quick conversation to discuss your real estate goals?"

Why It Works:

• Opens with a broad question to generate conversation.
• Sparks interest in the market.
• Encourages referrals, even if they’re not personally looking to buy or sell.

4. The Buyer Consultation Script

When to Use It:

Use this script when meeting a potential buyer for the first time to establish expectations and gain their commitment.

Script:

"Thanks for meeting with me today! I want to make sure that I fully understand your needs so I can help you find the perfect home.

Can you tell me a little bit about what’s most important to you in your next home? Location, size, price range—what are your must-haves and deal-breakers?

Also, have you been pre-approved for a mortgage, or would you like recommendations for a great lender? My goal is to make this process as smooth and stress-free as possible for you."

Why It Works:

• Establishes rapport and trust.
• Positions you as a knowledgeable and helpful agent.
• Encourages buyers to commit to working with you exclusively.

5. The Objection Handling Script

When to Use It:

Use this script when a buyer or seller raises a common objection, such as wanting to wait before making a decision.

Script:

Objection: "We want to wait until the market gets better before selling."

"I completely understand. Many homeowners feel the same way, but let me share some insights. Right now, homes in [Neighborhood] are selling in an average of [X] days, and we’re seeing strong demand from buyers.

If you wait, interest rates and market conditions could change, potentially impacting the value of your home. Let’s take a look at the numbers together and see if this is the right time for you to make a move. Would you be open to a quick market analysis?"

Why It Works:

• Acknowledges their concern.
• Provides data to support your position.
• Keeps the conversation open without being aggressive.

6. The Closing Script

When to Use It:

Use this script when you’re ready to guide a client toward signing a contract or making a final decision.

Script:

"Based on everything we’ve discussed, it sounds like this home checks all your boxes. You mentioned that location, price, and layout were top priorities for you—do you feel that this home meets your needs?

If so, I recommend we move forward with an offer to secure it before someone else does. Let’s go over the details together and make sure you’re comfortable with the next steps. Sound good?"

Why It Works:

• Reinforces the client’s decision-making process.
• Creates urgency without pressure.
• Leads naturally into closing the deal.

Final Thoughts

Mastering these real estate scripts will boost your confidence, improve your communication skills, and ultimately help you close more deals. The key is to practice regularly so they sound natural rather than rehearsed.

At VIP Realty, we provide comprehensive training, role-playing exercises, and mentorship to help our agents become script experts. If you’re looking for a brokerage that provides top-tier support and coaching, contact us today to learn more!

By using these proven scripts, you’ll be well on your way to building stronger relationships, handling objections like a pro, and closing more deals than ever before. Happy selling!